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HockeyStickMan Announces Expansion Plans: Larger retail locations, more selection, and Elite Pro Shop services

HockeyStickMan Announces Expansion Plans: Larger retail locations, more selection, and Elite Pro Shop services


HockeyStickMan is expanding its operations to better serve online and in-store customers. This includes;

  • HSM Elite Pro Shop Service Centres – The latest in skate profiling and sharpening technology is coming to the Toronto and Belleville locations as well as the online store!  Customers will be able to purchase high quality skates and steel at reduced prices, as well as profiling, sharpening, baking, and other pro shop services performed by experienced and professional equipment managers.  You will now be able to leave HSM ready for the ice!
    • Toronto Pro Shop Open – May 25, 2023
    • Online Pro Shop Open – Mid June 2023
    • Belleville Open – Mid August 2023

  • Belleville Warehouse – The Belleville Warehouse expansion project will provide five times more space to allow for a fully operational shopping experience for the best selection of pro stock sticks and gear in Canada. There will also be the best-selling Pro and Value Blackout sticks (over 30 different curves), large closeout deals, a selection of inline retail products, and a new pro shop, all of which will also be offered through

  • Toronto Showroom – In addition to the world-renowned selection of Pro Stock sticks and Pro Blackouts, the New Toronto Showroom now also carries a full range of pro stock player and goalie equipment, retail sticks, and closeout deals to offer the absolute best prices on everything hockey. 

  • Ever since we made the jump from just selling sticks to all types of hockey equipment, it was crucial to add more operational space, tools, and expertise to best serve our customers.  I have been following the fully automated Elite system since 2017, and many of the equipment staff we work with throughout the NHL, NCAA, etc. rave about the performance of these machines. The HSM Elite Pro Shop will be staffed by experienced managers, and will allow me to send our customers the absolute best in new and used skates, steel, and other protective equipment! Also, anyone local can reap all the benefits of visiting us in person!

    Joey Walsh, President

    We are excited to have HockeyStickMan as a new Elite retail partner! Known for their great selection in sticks and pro equipment, they now offer pro quality sharpening and profiling for your skates with our Elite Blade Performance machines.

    Brian Baxter, President
    Elite Blade Performance Technology

    About HockeyStickMan: HockeyStickMan is a family owned and operated business since 2010. Our mission is to provide amateur and recreational level players with top of the line products at unbeatable prices. This is achieved by offering new and used pro stock equipment, manufacturer direct products (Blackout Hockey Sticks), refurbished and closeout products.

    About Elite: Trusted supplier of blade performance technology to NHL, AHL, NCAA and CHL teams, ELITE Blade Performance Technology is a Canadian manufacturer of high-precision skate blade profilers and computer-controlled, fully automated skate blade sharpeners. Elite’s machines represent a revolutionary advancement in the science of blade preparation and performance. Over 55 pro teams across North America have switched to the Elite system in the past few years.

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