For 15 years, HockeyStickMan has been all about one thing: bringing pro-level hockey gear to players everywhere at prices that make sense. Along the way, we’ve had a nagging idea in the back of our minds…

What if we could take the same kind of customization pros get — names, numbers, team logos — and make it available to every player, every parent, and every team?

We knew it was possible. We knew players wanted it. And now, after years of thinking, testing, and refining, it’s here:

Custom Hockey by HSM is officially live.

Custom Sticks – Just Like the Pros

Starting today, you can get your Pro Blackout stick customized with your namebar and logo — turned around in less than a week. That’s right. No months-long wait times, no crazy price tags. Just a pro-quality stick with your name, number, and logo printed right on it, just like the guys in the NHL.

We tested this with teams like Niagara University various ACHA programs, and even with our own kids. The results blew us away, and we know it’s going to be a win for parents, kids, and players at every level.

Beyond Sticks – Jerseys, Bags, Apparel & More

The best part? Sticks are just the beginning. Whether you’re an individual looking to rep your name on your twig, or a whole team needing custom jerseys, socks, bags, or apparel, we’ve built the infrastructure to deliver. Customization in hockey has always been painfully slow and expensive. We’re changing that.

Celebrating 15 Years with Something New

Launching Custom Hockey feels like the perfect way to mark 15 years of HSM. We’ve spent over a decade proving what hockey players want, listening to the game, and bringing pro-stock access to the public. Now, we’re extending that same mission into personalization.

This isn’t a side project. It’s something we’ve dreamed about for years — and we couldn’t be more pumped to finally launch it.

See It in Action

Check out Joey’s launch video below, where he shows off some of the first custom sticks and shares why this is such a game-changer for players and parents.